Typographic Campaign
Brief
ISTD (Student Assesment Scheme)
Project
Communication Design – Typographic Campaign
Objective
To explore a communication system with typography
Research
Secondary research showed that schizophrenia is an uncomfortable topic for individuals to speak up about. This has led to denial of the illness, which prevents any treatment taking plus, thus making the illness harder to treat.
Concept
The grip on you, is you
Aim
Comparing denial to the kraken, highlights how an indiviudal is ‘plunging themself into an abyss’. This campaign explores the communication system of schizophrenia while encouraging those affected, to seek treatment.
Message
Avoiding treatment for mental illness, will plunge yourself deeper into the abyss