Mahindra Campaign
Brand
Red September: Mahindra
Project
Collaboratibe Internship at Red September
Objective
To reposition Mahindra as a car for the creatives
Research
Secondary research showed that Mahindra’s competitors do not tap into the creative lifestyle. A unique experience in which competitors have not used, is allowing the community to paint of a car wrap, thus this campaign was born.
Concept
Your style, your Mahindra
Aim
By providing a unique experience (in which the community can paint on the car wrap) and highlighting the final result as a creative visual, it reinforces the idea that this car is made for them.
Message
A car fit for the creatives