Sapmok Campaign
Brand
Sapmok (Issued through University)
Project
Brand Challenge – Awareness & Brand Loyalty
Objective
To create awareness/sales/engagement through storytelling and the barefoot range.
Research
Primary research showed that within a digital era, consumers are searching for meaningful ways to reconnect and be present within the now.
Concept
Be grounded. Be present. Be free.
Aim
To provide consumers a sensory experience that allows them to reconnect to nature and be present within the moment through Sapmok.
Message
Sapmok creates a moment for those to reconnect with themselves & nature.